William Kendrick Sneckner Jr. (CRD #7138977) Has a Customer Dispute Disclosure on FINRA BrokerCheck

William Kendrick Sneckner Jr. (CRD #7138977) is currently registered as a broker with a customer dispute on FINRA BrokerCheck. We reviewed his BrokerCheck report on March 19, 2026. It reflects one customer dispute. If you invested with William Kendrick Sneckner Jr. and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Investor Disputes / Customer Complaints

William Sneckner’s FINRA BrokerCheck Report reflects one customer dispute disclosure. A summary of the dispute is below:

On January 12, 2026, a FINRA arbitration was filed naming William Sneckner in allegations of breach of written contract, breach of fiduciary duty, negligence, misrepresentations and omissions, violations of FINRA rules and securities laws, and violation of the Best Interest Obligation. William Sneckner’s FINRA BrokerCheck report lists the product as a real estate security tied to an investment placed around July 2024. The claimant seeks $150,000 in alleged damages, plus other requested relief. The matter remains pending under FINRA Case No. 26-00057.

Rule Summary #1: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a broker to have a reasonable basis to believe a recommendation is suitable for the customer based on the customer’s investment profile. Claims involving misrepresentations, omissions, and best-interest issues can raise questions about whether the recommendation fit the investor’s needs.

Rule Summary #2: FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade)

FINRA Rule 2010 requires brokers to observe high standards of commercial honor and just and equitable principles of trade. When an investor alleges misleading statements or other improper conduct, this rule is often relevant to whether the broker acted fairly.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on His FINRA BrokerCheck report, William Sneckner:

Is currently registered with Emerson Equity LLC. He is also currently registered as an investment adviser representative with Ridgegate Advisors, LLC.

Has passed the Securities Industry Essentials (SIE) exam. William Sneckner has passed Series 7. He has also passed Series 65 and Series 63.

Was previously registered with firms that include AE Wealth Management, LLC and Fidelity Brokerage Services LLC.

Kurta Law Can Help

If you have worked with William Sneckner and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Unsuitable Investments | Securities Attorney

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.