William Eugene King III (CRD #1542794) Has Customer Dispute Disclosures on FINRA BrokerCheck

William Eugene King III (CRD #1542794) is a broker with customer dispute disclosures on FINRA BrokerCheck. We reviewed his BrokerCheck report on April 15, 2026. It reflects four customer dispute disclosures. If you invested with William Eugene King III and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Investor Disputes / Customer Complaints

William King’s FINRA BrokerCheck report reflects four customer dispute disclosures. Two examples are summarized below. Two additional customer dispute disclosures remain on the report.

On February 5, 2026, William King’s FINRA BrokerCheck report shows a pending customer dispute. The claimants alleged issues tied to an alternative investment in a conservation easement and development offering. BrokerCheck lists the product as Direct Investment-DPP & LP Interests. The claim seeks unspecified compensatory damages, pre-judgment interest, attorney fees, and undefined punitive damages. The matter is pending in FINRA arbitration under docket 25-02386, filed on February 2, 2026.

On February 1, 1990, a customer alleged William King and another broker made misrepresentations and executed unauthorized futures trades. William King’s FINRA BrokerCheck report states the customer alleged about $57,000 in losses. The dispute settled for $51,400. The report also states the firm paid the settlement without admitting liability.

Rule Summary #1: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a broker to have a reasonable basis for a recommendation and to match it to the customer’s investment profile. Disputes over alternative investments can raise questions about risk tolerance, liquidity needs, and whether the product fit the customer.

Rule Summary #2: FINRA Rule 3110 (Supervision)

FINRA Rule 3110 requires firms to maintain a supervisory system designed to achieve compliance with securities laws and FINRA rules. Customer disputes can raise questions about how a firm reviewed recommendations, account activity, and red flags.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on his FINRA BrokerCheck report, William King:

Is currently registered with Sequence Financial Specialists LLC.

Has passed the Securities Industry Essentials (SIE) exam. William King has also passed Series 82, Series 3, Series 7, Series 24, and Series 63.

Was previously registered with firms that include Exemplar Capital, LLC, Securities America, Inc., Prudential-Bache Securities Inc., Dean Witter Reynolds Inc., and The Stuart-James Company, Inc.

Kurta Law Can Help

If you have worked with William King and you have concerns about your investments, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Unauthorized Trading | Unsuitable Investments

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.