Salvatore Anthony LaRocca (CRD #1742689) Has Regulatory and Customer Dispute Disclosures on FINRA BrokerCheck

Salvatore Anthony LaRocca is a broker with disclosure events on FINRA BrokerCheck. We reviewed his BrokerCheck report on February 25, 2026. It reflects two regulatory events and two customer disputes. If you invested with Salvatore LaRocca and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Regulatory Action(s)

Salvatore LaRocca’s FINRA BrokerCheck Report reflects two regulatory action disclosures. Summaries are below:

On November 7, 2025, the New York State Department of Financial Services reported a final regulatory action. The disclosure states the Department found issues tied to an insurance renewal application certified and submitted on or about February 18, 2022. The matter was resolved by stipulation and consent, and the monetary penalty reported was $7,500.

On February 5, 2024, FINRA reported a final regulatory action resolved through an Acceptance, Waiver & Consent (AWC). The disclosure states FINRA found that another person completed 15 hours of continuing education used to renew an insurance license, but the renewal certification stated the education was completed personally. FINRA ordered a $5,000 fine and a one-month suspension from March 4, 2024 through April 3, 2024.

Investor Disputes / Customer Complaints

Salvatore LaRocca’s FINRA BrokerCheck Report reflects two customer dispute disclosures. Summaries are below:

On August 26, 2025, a customer alleged that paperwork prepared in April 2025 caused more assets to be transferred into a fixed account than the customer intended. The customer alleged the transfer led to about $90,000 in lost earnings. The disclosure lists the product as an annuity-variable, and it was denied.

On March 9, 2018, a customer alleged that fees and deferred sales charges were not adequately disclosed. The disclosure lists the product as an annuity-variable and alleged damages of $8,363.75. The matter was denied.

Rule Summary #1: FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade)

FINRA Rule 2010 is a broad ethics rule that requires just and equitable conduct. Regulatory actions involving false or inaccurate certifications can raise concerns about honesty and professional standards.

Rule Summary #2: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a reasonable basis for recommendations and a fit with a customer’s profile. Disputes involving annuities and fees often focus on whether the recommendation was appropriate and fully explained.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on His FINRA BrokerCheck report, Salvatore LaRocca:

Is currently registered with Voya Financial Advisors, Inc.

Has passed the Securities Industry Essentials (SIE) exam. Salvatore LaRocca has passed Series 7 and Series 6. He has also passed Series 63.

Was previously registered with firms that include ING Financial Advisers, LLC and Equico Securities, Inc.

Kurta Law Can Help

If you have worked with Salvatore LaRocca and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. You may be entitled to pursue a claim through FINRA arbitration, depending on the facts of your situation and the investments involved. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Variable Annuities | Unsuitable Investments

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.