Robert Wylie Goff (CRD #4388671) Has a Regulatory Event and Employment Separation Disclosure on FINRA BrokerCheck

Robert Wylie Goff (CRD #4388671) was previously registered as a broker and has disclosures on FINRA BrokerCheck. We reviewed his BrokerCheck report on March 11, 2026. It reflects one regulatory event and one employment separation. If you invested with Robert Goff and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Regulatory Action(s)

Robert Goff’s FINRA BrokerCheck report reflects one regulatory event disclosure. A summary is below:

On January 27, 2026, FINRA reported a final regulatory action involving Robert Goff. Robert Goff’s FINRA BrokerCheck states that he exercised discretion without prior written authorization in 12 customer accounts and effected 46 trades without first speaking with the customers on the trade dates. BrokerCheck also states that his firm did not accept the accounts as discretionary and that he inaccurately answered an annual compliance questionnaire. The matter was resolved through an Acceptance, Waiver & Consent (AWC). FINRA reported a $5,000 fine and a one-month suspension from February 2, 2026 through March 1, 2026.

Employment Separation

Robert Goff’s FINRA BrokerCheck report also reflects one employment separation disclosure. A summary is below:

On June 20, 2024, Wells Fargo Clearing Services, LLC permitted Robert Goff to resign. Robert Goff’s FINRA BrokerCheck states that the firm reviewed concerns involving unauthorized trading in client accounts. BrokerCheck lists the product type as mutual fund.

Rule Summary #1: FINRA Rule 3260 (Discretionary Accounts)

FINRA Rule 3260 (Discretionary Accounts) limits when brokers can exercise discretion in customer accounts. It requires prior written authorization and firm acceptance before discretionary trading begins.

Rule Summary #2: FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade)

FINRA Rule 2010 requires member firms and associated persons to observe high standards of commercial honor and just and equitable principles of trade. FINRA often cites it with specific conduct rules when trading practices or compliance failures raise investor-protection concerns.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation had to fit the investor’s general profile. Reg BI goes further. It requires firms to put the investor’s interest first when making a recommendation.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on his FINRA BrokerCheck report, Robert Goff:

Is not currently registered.

Has passed the Securities Industry Essentials (SIE) exam. Robert Goff has passed Series 7 and Series 6. He has also passed Series 66 and Series 63.

Was previously registered with firms that include Wells Fargo Clearing Services, LLC and Fifth Third Securities, Inc.

Kurta Law Can Help

If you have worked with Robert Goff and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Securities Attorney | Investment Fraud

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.