Michael Rodger Pineda (CRD #2337780) Has Disclosure Events on FINRA BrokerCheck
Michael Rodger Pineda (CRD #2337780) has been the subject of disclosure events, which have recently been reported on his FINRA BrokerCheck Report. According to Michael Pineda’s FINRA BrokerCheck report accessed on January 22, 2026, Michael Rodger Pineda has been the subject of two customer disputes and one employment separation. If you invested with Michael Rodger Pineda and you have concerns about his activity, keep reading.
BrokerCheck link: BrokerCheck
BrokerCheck report: BrokerCheck Report (PDF)
Employment Separation
Michael Pineda’s FINRA BrokerCheck Report reflects one employment separation disclosure. A summary of the disclosure is below:
On June 30, 2017, Pruco Securities, LLC reported that Michael Pineda was discharged following allegations that he submitted a company replacement form containing a non-genuine signature and non-genuine client initials in connection with an annuity application. The disclosure also includes a broker comment from Michael Pineda disputing the firm’s finding and stating that the client personally executed the required documents and that he was in compliance with company procedures.
Investor Disputes / Customer Complaints
Michael Pineda’s FINRA BrokerCheck Report reflects two customer dispute disclosures. A summary of the disputes is below:
on November 14, 2025. The disclosure states that the allegations pertain to an investment in an alternative product purchased in March 2021, and that the issuer later filed Chapter 11 bankruptcy. The customer alleged failure to perform due diligence, unsuitable recommendation, breach of contract/fiduciary duty, and negligence. The damage amount requested is $105,000.00. The disclosure includes a broker statement that LifeMark believes the transaction was suitable and appropriate based on the information available at the time and the client’s represented financials, risk tolerance, and objectives.
on August 15, 2022, which was settled. The disclosure states that the allegations pertain to an investment in an alternative product and that the issuer later filed Chapter 11 bankruptcy. The customer alleged breach of fiduciary duty, negligence, negligent supervision, fraud, breach of contract, and violations of the federal securities laws and Colorado securities law. The damage amount requested was $75,000.00, and the settlement amount was $45,000.00. The disclosure also states that Michael Pineda was not a party to the arbitration, was not involved in settlement discussions, and did not contribute to the settlement.
Rule summary #1: FINRA Rule 2111 (Suitability)
FINRA Rule 2111 (Suitability) requires brokers and firms to have a reasonable basis to believe a recommended transaction or investment strategy is suitable for the customer based on the customer’s investment profile and the facts of the recommendation.
Rule summary #2: FINRA Rule 2010
FINRA Rule 2010 is a broad, principles-based rule requiring members and associated persons to observe high standards of commercial honor and just and equitable principles of trade. FINRA frequently cites Rule 2010 in matters involving unethical conduct.
Why this Matters to Investors (Regulation Best Interest)
Regulation Best Interest (Reg BI) is a U.S. securities regulation designed to strengthen the standard of conduct that broker-dealers owe to retail investors when making recommendations about securities transactions or investment strategies. Adopted by the U.S. Securities and Exchange Commission and effective as of June 30, 2020, Reg BI aims to enhance investor protection while preserving investor access to brokerage products and services.
Reg BI requires broker-dealers and financial advisors to act in the best interest of the retail customer at the time a recommendation is made, and not to place their own financial or other interests ahead of the customer’s. This represents a higher standard than the historical “suitability” requirement, which only required that recommendations be suitable, not necessarily optimal or conflict-free.
Reg BI is built around four key obligations:
- Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and recommendations, including fees, scope of services, and conflicts of interest.
- Care Obligation – Recommendations must be made with reasonable diligence, care, and skill, considering costs, risks, and alternatives.
- Conflict of Interest Obligation – Firms must identify, disclose, and mitigate or eliminate conflicts, particularly those that create incentives to favor one product over another.
- Compliance Obligation – Firms must establish policies and procedures designed to ensure compliance with Reg BI as a whole.
Importantly, Reg BI applies at the recommendation level, not as a continuous duty like the fiduciary standard applicable to registered investment advisers. Still, it significantly narrows the gap by emphasizing cost considerations, conflict management, and investor-focused decision-making.
Overall, Regulation Best Interest seeks to promote transparency, improve the quality of investment recommendations, and reinforce trust between retail investors and broker-dealers in the U.S. securities markets.
Background Information (from BrokerCheck)
Based on his BrokerCheck Report, Michael Pineda:
Is currently registered with LifeMark Securities Corp.
Has passed the Securities Industry Essentials (SIE), Series 7, Series 66, and Series 63 exams.
Was previously registered with firms that include Pruco Securities, LLC, Prudential Financial Planning Services, and Royal Alliance Associates, Inc.
Kurta Law Can Help
If you have worked with Michael Pineda and you have concerns about his activity, Kurta Law may be able to help you evaluate potential recovery options. You may be entitled to pursue a claim through FINRA arbitration, depending on the facts of your situation and the investments involved. Contact Kurta Law at 877-600-0098 or info@kurtalawfirm.com for a free consultation.
Helpful resources: Unsuitable Investments | Stockbroker Fraud
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