Investors Seek $3.59 Million in Dispute with Maria Heredia

Maria Heredia (CRD #: 2846556), a broker registered with Edward Jones, allegedly failed to conduct due diligence on an investment, according to her BrokerCheck record, accessed on October 2, 2022. Read on to learn more about her conduct as a broker.

Investor Dispute

On July 28, 2022, multiple investors filed a dispute alleging that Maria Heredia failed to conduct due diligence with regard to an investment in High Street Capital, LLC, and failed to properly advise the clients about their decision to make this investment outside of Maria Heredia’s firm, Edward Jones. The clients seek $3.59 million in this pending dispute.

Selling Away 

Selling securities outside of a member firm without authorization violates FINRA Rule 3270. Investments sold away from a firm can be risky because they are not subject to the brokerage firm’s supervision. 

FINRA Rule 2111 

FINRA Rule 2111 defines suitable investments as securities that fit an investor’s profile. An investor’s profile contains information about their age, financial goals, and risk tolerance.

Background Information

Maria Heredia has passed the following exams:

• Series 65 – Uniform Investment Adviser Law Examination
• Series 63 – Uniform Securities Agent State Law Examination
• SIE – Securities Industry Essentials Examination
• Series 7 – General Securities Representative Examination

Maria Heredia is a registered broker in 23 states and the District of Columbia. She is also a registered investment adviser in Florida and Texas.

She has also worked for the following firms:

• GunnAllen Financial (CRD#:17609)
• Quick & Reilly (CRD#:11217)
• UBS Financial Services (CRD#:8174)
• Merrill Lynch, Pierce, Fenner & Smith (CRD#:7691)

Kurta Law Can Help

If you worked with Maria Heredia and you have concerns about your investments, please contact us today at 877-600-0098 or info@kurtalawfirm.com for a free consultation.

For over 20 years, Kurta Law has advocated on behalf of investors who want to recover their investment losses from brokers and brokerage firms. Kurta Law is a nationally recognized law firm and exclusively represents investors against brokers and brokerage firms on a contingency basis. This means that the firm only earns a fee if our securities attorneys recover money on your behalf.