Jeffrey Donald Noard (CRD #1983392) Has Multiple Disclosures on FINRA BrokerCheck

Jeffrey Donald Noard (CRD #1983392) was previously registered as a broker. His FINRA BrokerCheck report reflects one regulatory event, eight customer disputes, one criminal matter, and one employment separation disclosure. We reviewed his BrokerCheck report on April 23, 2026. If you invested with him and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Regulatory Action(s)

Jeffrey Noard’s FINRA BrokerCheck Report reflects one regulatory action disclosure. A summary is below:

Jeffrey Noard’s FINRA BrokerCheck Report states that FINRA brought a complaint over a $20,000 recommendation in renewable secured debentures to an elderly customer. BrokerCheck says the investment represented 50% of the customer’s liquid net worth and involved illiquid, speculative securities with a high risk of total loss. The report also says FINRA found the recommendation unsuitable, fined Jeffrey Noard $2,500, and imposed a 10-business-day suspension from July 17, 2017 through July 28, 2017.

Related disciplinary action: FINRA disciplinary action

Employment Separation

Jeffrey Noard’s FINRA BrokerCheck Report reflects one employment separation disclosure. A summary is below:

On June 4, 2010, Wells Fargo Advisors, LLC discharged Jeffrey Noard. Jeffrey Noard’s FINRA BrokerCheck Report says the allegation involved a call with an insurance company in which he acted as if he were the husband, while the wife was present, to obtain a variable annuity for the benefit of the husband and wife.

Investor Disputes / Customer Complaints

Jeffrey Noard’s FINRA BrokerCheck Report reflects eight customer dispute disclosures. A summary of two disputes is below. Six additional customer dispute disclosures are listed on BrokerCheck.

On February 24, 2026, Jeffrey Noard’s FINRA BrokerCheck Report listed a pending customer dispute filed in the State of Wisconsin Circuit Court of Waukesha County. Claimants alleged violations of the Wisconsin Uniform Securities Act, fraud or negligent misrepresentation, and negligence tied to investment products purchased from 2019 to 2025. BrokerCheck lists the products as variable annuities, mutual funds, and private placements. The claim seeks $250,000.

A separate Jeffrey Noard FINRA BrokerCheck disclosure shows a pending customer dispute reported on September 10, 2024. Claimants alleged unsuitable investments, failure to act in their best interest, misrepresentations and omissions, breach of fiduciary duty, breach of contract, negligence, and violations of state and federal law. BrokerCheck lists the product as corporate debt and shows requested damages of $3,900,000.

Criminal Charges

Jeffrey Noard’s FINRA BrokerCheck Report reflects one criminal disclosure. A summary is below:

Jeffrey Noard’s FINRA BrokerCheck Report says that in 1990 he was stopped for a minor traffic violation and taken to a police station because of an unpaid insufficient-funds check for $23.10 from a few years earlier. The report states that the charge was dismissed on May 4, 1990 after payment of $33.10.

Rule Summary #1: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a reasonable basis to believe a recommendation is suitable for the customer. That review includes the customer’s profile, objectives, and financial ability to take on the investment.

Rule Summary #2: FINRA Rule 3110 (Supervision)

FINRA Rule 3110 requires firms to maintain a supervisory system that is reasonably designed to achieve compliance with securities laws and FINRA rules. Disclosures about recommendations and sales practices can raise questions about whether that supervision was adequate.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on His FINRA BrokerCheck report, Jeffrey Noard:

Was previously registered with Emerson Equity LLC.

Has passed the Securities Industry Essentials (SIE) exam. Jeffrey Noard has passed Series 31 and Series 7. He has also passed Series 66 and Series 63.

Was previously registered with firms that include Cabot Lodge Securities LLC and Allied Beacon Partners, Inc.

Kurta Law Can Help

If you have worked with Jeffrey Noard and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Unsuitable Investments | Securities Attorney

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.