Jay Deron Zornes (CRD #4124536) Has Regulatory and Employment Separation Disclosures on FINRA BrokerCheck

Jay Deron Zornes (CRD #4124536) was previously registered as a broker and has disclosures on FINRA BrokerCheck. We reviewed his BrokerCheck report on February 2, 2026. It reflects one regulatory event and two terminations. FINRA permanently barred Jay Zornes on January 13, 2026. If you invested with Jay Zornes and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Regulatory Action

Jay Zornes’s FINRA BrokerCheck report reflects one regulatory event. A summary is below:

According to Jay Zornes’s FINRA BrokerCheck report, FINRA initiated a regulatory action on January 13, 2026 under case no. 2025086101601. Without admitting or denying the findings, Jay Zornes consented to findings that he refused to provide information, documents, or on-the-record testimony requested by FINRA. The request related to a FINRA investigation into whether he used unapproved channels to communicate with customers. FINRA ordered a permanent bar, effective January 13, 2026. Acceptance, Waiver & Consent (AWC)

Employment Separation After Allegations

Jay Zornes’s FINRA BrokerCheck report reflects two employment separation disclosures. Summaries are below:

On May 16, 2025, Creative Financial Solutions, LLC permitted Jay Zornes to resign. The disclosure states he was under investigation for texting and emailing with clients through unapproved channels. The firm said he did not comply with company policies for approved emails and approved texting methods.

On May 15, 2025, Cambridge Investment Research, Inc. permitted Jay Zornes to resign. The disclosure states he submitted his resignation while under investigation for using unapproved email addresses and a text messaging app to communicate with clients.

Rule Summary #1: FINRA Rule 8210 (Provision of Information and Testimony)

FINRA Rule 8210 allows FINRA to require documents, information, and testimony in connection with an investigation. If a broker refuses to cooperate, FINRA can seek serious sanctions, including a suspension or bar. FINRA Rule 8210

Rule Summary #2: FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade)

FINRA Rule 2010 is a broad ethics rule. It requires members and associated persons to observe high standards of commercial honor. FINRA often charges Rule 2010 alongside other violations. FINRA Rule 2010

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on His FINRA BrokerCheck report, Jay Zornes:

This broker is not currently registered.

Has passed the Securities Industry Essentials (SIE) exam. Jay Zornes has passed Series 7. He has also passed Series 63.

Was previously registered with firms that include Cambridge Investment Research, Inc. and WRP Investments, Inc.

Kurta Law Can Help

If you have worked with Jay Zornes and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Securities Attorney | What is Securities Fraud?

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.