Genevieve Garcia Mar (CRD #2744037) Has Customer Disputes and an Employment Separation Disclosure on FINRA BrokerCheck

Genevieve Garcia Mar (CRD #2744037) is a broker currently registered with Berthel, Fisher & Company Financial Services, Inc. and BFC Planning, Inc. We reviewed her BrokerCheck report on March 26, 2026. It reflects 11 customer disputes and one employment separation disclosure. If you invested with Genevieve Mar and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Investor Disputes / Customer Complaints

Genevieve Mar’s FINRA BrokerCheck Report reflects 11 customer dispute disclosures. Below are summaries of two of those matters. BrokerCheck lists nine additional customer dispute disclosures.

On December 23, 2025, claimants alleged that investments purchased from 2011 through 2016 were not suitable and were misrepresented to them. Genevieve Mar’s FINRA BrokerCheck report lists the product as direct investment-DPP and LP interests and shows claimed damages of $500,000. The matter is pending in FINRA arbitration under case number 25-02825. Genevieve Mar states she is not a named respondent, denies the allegations, and says the investments were suitable and the risks were disclosed.

On August 28, 2025, a client alleged not knowing a REIT investment was illiquid. BrokerCheck lists the product as a real estate security and shows requested damages of $50,000. The firm closed the complaint with no action on September 17, 2025.

Employment Separation

Genevieve Mar’s FINRA BrokerCheck Report also reflects one employment separation disclosure. A summary of that matter is below:

According to Genevieve Mar’s FINRA BrokerCheck report, Woodbury Financial Services, Inc. permitted her to resign on April 30, 2009. The disclosure states she failed to follow firm procedures by sending business directly to a product manufacturer to meet a deadline while also submitting it for compliance review. It also states she attempted to reimburse a customer directly for a bank overdraft fee. BrokerCheck adds that no customer harm was found.

Rule Summary #1: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a reasonable basis for each recommendation. It also requires a broker to consider the customer’s investment profile. Disputes over unsuitable or illiquid products often raise questions about whether the recommendation fit the investor.

Rule Summary #2: FINRA Rule 3110 (Supervision)

FINRA Rule 3110 requires firms to maintain a supervisory system that is reasonably designed to achieve compliance with securities laws and FINRA rules. Customer disputes and termination disclosures can raise questions about how a firm reviewed sales practices and enforced internal procedures.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on Her FINRA BrokerCheck report, Genevieve Mar:

Is currently registered with Berthel, Fisher & Company Financial Services, Inc. and BFC Planning, Inc.

Has passed the Securities Industry Essentials (SIE) exam. Genevieve Mar has also passed Series 7, Series 6, Series 66, and Series 63.

Was previously registered with firms that include Brewer Financial Services, LLC, Brewer Investment Advisors LLC, and Woodbury Financial Services, Inc.

Kurta Law Can Help

If you have worked with Genevieve Mar and you have concerns about her activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Unsuitable Investments | Securities Attorney

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. The firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.