Donald Robert Genord III (CRD #5307702) Has a Customer Dispute Disclosure on FINRA BrokerCheck

Donald Robert Genord III (CRD #5307702) is a broker with a customer dispute on FINRA BrokerCheck. We reviewed his BrokerCheck report on May 12, 2026. It reflects one customer dispute. If you invested with Donald Genord and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Investor Disputes / Customer Complaints

Donald Genord’s FINRA BrokerCheck Report reflects one customer dispute disclosure. A summary of the dispute is below:

On April 10, 2026, a customer served notice of a pending FINRA arbitration. The customer alleged financial advisors failed to provide advice about the annuitization of an annuity. The customer sought $168,338 in damages. Donald Genord’s FINRA BrokerCheck Report lists the product as an annuity. The broker-reported entry lists the product as a variable annuity. Donald Genord’s FINRA BrokerCheck Report lists FINRA docket number 26-00814. The matter remains pending.

Rule Summary #1: FINRA Rule 2330 (Deferred Variable Annuities)

FINRA Rule 2330 applies to recommended purchases and exchanges of deferred variable annuities. It requires firms to address disclosure, supervision, and suitability before the transaction.

Rule Summary #2: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a reasonable basis for a recommendation. A broker should match the recommendation to the customer’s investment profile.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on his FINRA BrokerCheck report, Donald Genord:

Is currently registered with Level Four Financial, LLC and Level Four Advisory Services.

Has passed the Securities Industry Essentials (SIE) exam. Donald Genord has passed Series 7. He has also passed Series 65 and Series 63.

Was previously registered with firms that include Raymond James Financial Services, Inc., FSC Securities Corporation, and National Planning Corporation.

Kurta Law Can Help

If you have worked with Donald Genord, Kurta Law may be able to help. The firm can review your concerns and explain possible legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Variable Annuities | Unsuitable Investments

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. An attorney can review the facts and explain possible next steps.