Arthur Joseph Lavallie (CRD #1544807) Has a Regulatory Event Disclosure on FINRA BrokerCheck

Arthur Joseph Lavallie (CRD #1544807) is a broker with a regulatory event disclosure on FINRA BrokerCheck. We reviewed his BrokerCheck report on March 5, 2026. It reflects one regulatory event. If you invested with Arthur Lavallie and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Regulatory Action(s)

Arthur Joseph Lavallie’s FINRA BrokerCheck report reflects one regulatory event disclosure. A summary of the disclosure is below:

On February 13, 2026, the Florida Office of Financial Regulation entered a final order involving Arthur Lavallie. The order states he rendered investment advice from a location within Florida without being registered as an associated person of an investment adviser or a federal covered adviser. The matter was resolved by order. Sanctions included a cease-and-desist order and a $40,000 civil and administrative fine.

Rule Summary #1: FINRA Rule 1210 (Registration Requirements)

FINRA Rule 1210 covers registration requirements for people who perform certain securities-related functions. Registration helps connect advice to supervision and accountability. See FINRA Rule 1210 for details.

Rule Summary #2: FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade)

FINRA Rule 2010 requires firms to observe high standards of commercial honor and just and equitable principles of trade. Regulatory actions can raise questions about compliance and supervision. See FINRA Rule 2010.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on His FINRA BrokerCheck report, Arthur Lavallie:

Is currently registered with Kestra Advisory Services, LLC and Kestra Investment Services, LLC.

Has passed the Securities Industry Essentials (SIE) exam. Arthur Lavallie has passed Series 7. He has also passed Series 24, Series 51, Series 63, and Series 66.

Was previously registered with firms that include NFP Advisor Services, LLC, Ameritas Investment Corp., and The Advisors Group, Inc.

Kurta Law Can Help

If you have worked with Arthur Lavallie and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Unsuitable Investments | Securities Attorney

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.