Anna-Marie Lovell Allegedly Misrepresented Investments

Anna-Marie Lovell (CRD #: 5498414), a broker registered with Infinity Financial Services, is the subject of an investor dispute. This disclosure appears on her BrokerCheck record, accessed on September 14, 2025. Keep reading if you have questions regarding her alleged conduct. 

Investor Allegations 

On June 6, 2025, an investor alleged that Anna-Marie Lovell misrepresented investments and omitted material facts.

On June 5, 2025, an investor alleged Anna-Marie Lovell recommended unsuitable investments, failed to conduct her due diligence, misrepresented investments, over-concentrated investments, and violated Regulation Best Interest with her GWG L Bond recommendations. The investor is seeking $50,000. 

On March 25, 2024, investors alleged that Anna-Marie Lovell failed to disclose the risks associated with an investment and misrepresented her professional capabilities. The dispute was settled for $20,000. 

Misrepresentation 

FINRA Rule 2020 prohibits the use of deceptive, manipulative, and otherwise fraudulent methods to influence the purchase and sale of securities. The misrepresentation or omission of material facts violates this rule.

What is an Unsuitable Investment? 

FINRA Rule 2111, a.k.a. The Suitability Rule, requires brokers to tailor their investment recommendations to suit investors’ needs. 

Rule 2111 also requires brokers to consider the following investor characteristics: 

• Age
• Risk tolerance
• Time horizon (i.e., how long the investor plans to hold the investment)
• Investing experience
• Tax status
• Financial goals

Investments that do not fit the criteria established by the investor profile may be unsuitable. Investors who rely on brokers for recommendations may recover their losses by pursuing FINRA arbitration.

Background Information 

Anna-Marie Lovell has passed the following exams: 

• Series 66 Uniform Combined State Law Examination 
• Series 63 Uniform Securities Agent State Law Examination 
• SIE – Securities Industry Essentials Examination 
• Series 7 General Securities Representative Examination 
• Series 6 Investment Company Products/ Variable Contracts Representative Examination 

She has registered with the following firms: 

• Infinity Financial Services (CRD #: 144302) 
• Infinity Financial Services Advisory (CRD #: 304981) 
• FSC Securities Corporation (CRD #: 7461) 
• National Planning Corporation (CRD #: 29604)

Kurta Law Can Help

If you worked with Anna-Marie Lovell and you have concerns about your investments, please contact us today at 877-600-0098 or info@kurtalawfirm.com for a free consultation.

For over 20 years, Kurta Law has advocated on behalf of investors who want to recover their investment losses from brokers and brokerage firms. Kurta Law is a nationally recognized law firm that exclusively represents investors against brokers and brokerage firms on a contingency basis. This means that the firm only earns a fee if our securities attorneys recover money on your behalf.