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Cetera Investment Services: What Investors Need to Know

Securities Lawyer Jonathan Kurta
By: Jonathan Kurta Author

Cetera Investment Services (CRD #: 15340) is a brokerage firm established in 2012 with headquarters in St. Cloud, Minnesota. Investors should know that there are 13 disclosures on Cetera Investment Services’s records, including censures by the SEC and FINRA.

Cetera Investment Services also operates under the following names, according to the firm’s BrokerCheck record

  • Bankers Systems Brokerage Services
  • PrimeVest Financial Services
  • Cetera Financial Institutions

Can I Sue Cetera Investment Services?

Yes, but your investment contract may have included a document that obligates you to pursue FINRA arbitration instead of suing them in civil court. Instead of suing, you or your securities lawyer can file a complaint. Securities attorneys can help you recover your losses through mediation, or escalate your dispute to arbitration if mediation does not result in a fair settlement.

Securities Lawyer Jonathan Kurta
Written by: Jonathan Kurta

Jonathan Kurta is an accomplished securities attorney and a founding partner at Kurta Law.

Investor sits across from a securities attorney and reviews their recovery options.

Cetera Investment Services Brokerage Account Fees

Cetera Investment Services imposes the following brokerage fees:

  • Commissions and sales charges
  • Investment-specific fees, like those charged by mutual funds and variable insurance products
  • Feature-specific fees, like adding optional benefits to your variable annuity policy
  • Account maintenance fees

You can read more about the brokerage fees Cetera Investment Services charges in their Form CRS.

Cetera Investment Services Conflicts of Interest

Under Regulation Best Interest, brokerage firms must disclose their conflicts of interest in a Customer Relationship Summary (Form CRS). Cetera Investment Services’ Form CRS contains the following disclosures:

  • The firm receives compensation of every transaction executed in your account and brokers receive a portion of commissions and sales charges. This incentivizes both to encourage trading.
  • The firm has revenue-sharing agreements with the sponsors of certain investment products. These sponsors also provide additional compensation outside these agreements, and compensate or provide other benefits to brokers.
  • Brokers’ eligibility to attend conferences and other events sponsored by Cetera Investment Services depends on the revenue they generate.
  • Brokers receive a portion of 12b-1 fees charged by mutual funds and trail commissions charged by annuities.
  • Cash Sweep program members have their uninvested cash balance in their account placed in either a bank account or money-market mutual fund. The banks and sponsors of these funds compensate the firm.
  • Principal trading places the firm’s financial interests in conflict with yours.

Cetera Investment Services discloses these conflicts of interest in further detail in their Supplemental Disclosure.

Regulatory Actions: SEC and FINRA Censures

Investors should know about the most recent regulatory actions filed against Cetera Investment Services. A full list of actions is described in the firm’s detailed BrokerCheck record.

SEC Censure and Fine

On August 30, 2021, the SEC filed cease-and-desist proceedings against Cetera Investment Services, alleging that the firm failed to establish written policies and procedures to protect client records and information.

The firm allegedly violated Regulation S-P, which requires firms to safeguard client information.

According to the SEC, Cetera Investment Services and its associated investment advisory firms allegedly failed to prevent and reasonably respond to cybersecurity breaches between November 2017 and June 2020. These breaches allegedly resulted in the exposure of over 4,388 clients’ personal information through their email accounts.

The SEC censured Cetera Investment Services, ordered the firm to cease and desist from violations of Regulation S-P, and fined the firm $300,000.

Fine by State of Arkansas

The Arkansas Securities Department entered a consent order with Cetera Investment Services on June 21, 2021, alleging that one of the firm’s branch offices had a designated supervisor who had not registered with the department.

The firm consented to a fine of $50,000.

Alleged Mutual Fund Overcharging

In a Letter of Acceptance, Waiver & Consent (AWC), FINRA alleged that Cetera Investment Services failed to implement a system of supervision to ensure that eligible investors who purchased mutual fund shares received applicable sales charge waivers.

Further, the firm allegedly failed to adequately train its brokers to determine clients’ eligibility for these waivers and failed to maintain written policies and procedures to assist them.

Investors were allegedly overcharged by approximately $1,220,192 in mutual fund purchases made between 2009 and 2017.

FINRA censured Cetera Investment Services and ordered the firm to pay approximately $1,391,325 in restitution (including interest).

Alleged Failure to Send Account Notices

Following an investigation, FINRA alleged that Cetera Investment Services failed to mail 57,881 notifications to account owners concerning changes to their account records.

According to an AWC, this failure was allegedly the result of an attempt to prevent clients from receiving unnecessary communications about accounts where Cetera Investment Services was no longer the broker-dealer of record.

Instead, certain clients who held both current and former accounts with Cetera Investment Services allegedly had their account communications suppressed by mistake.

FINRA further alleged that the firm failed to establish supervisory procedures to monitor the generation of account notifications.

The firm was censured by FINRA and fined $75,000.

Cetera Investment Services Brokers

You may have worked with the following brokers at Cetera Investment Services. If you lost money with any of the following financial professionals, consider speaking with a securities attorney.