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William Van Gieson Allegedly Misrepresented a Variable Annuity

William Van Gieson (CRD #: 5512035), a broker registered with Equitable Advisors, is the subject of an investor dispute. This disclosure appears on his BrokerCheck record, accessed on December 12, 2023. Keep reading if you have questions regarding his alleged conduct as a broker. 

On September 5, 2023, an investor alleged that William Van Gieson misrepresented the terms of a variable annuity policy. The dispute was denied by the firm, but investors should know that firms can deny disputes without any external review. Investors can still recover losses following a denial via FINRA arbitration

What is a Variable Annuity? 

Variable annuities are risky insurance products that feature an underlying portfolio of investments. Their fees and tendency to lapse make them unsuitable for many investors. 


FINRA Rule 2020 prohibits the misrepresentation of investments and omission of material facts. Material facts include information about an investment’s potential returns, as well as charges, expenses and fees. Brokers must always disclose the risks associated with illiquid investments, such as early withdrawal fees. 

FINRA Rule 2010

FINRA Rule 2010 holds brokers to high standards of commercial honor and just and equitable principles of trade. Misrepresentation violates this rule. 

Kurta Law Can Help 

If you have worked with William Van Gieson and have concerns about your investments, do not hesitate to contact us at 877-600-0098 or for a free consultation. 

For nearly 20 years, Kurta Law has advocated for investors to recover their investment losses from brokers and brokerage firms. Kurta Law is a nationally recognized law firm that exclusively represents investors against brokers and brokerage firms on a contingency basis. This means that the firm only earns a fee if our securities attorneys recover money on your behalf. Do not let securities fraud go unchecked. Start your recovery process today.