Suihock Goy (CRD #2821380) Has Regulatory and Customer Dispute Disclosures on FINRA BrokerCheck

Suihock Goy is a broker registered with Ni Advisors in Milpitas, California. We reviewed his FINRA BrokerCheck report on February 2, 2026. The report includes one regulatory event disclosure and 16 customer dispute disclosures.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Regulatory Action(s)

Suihock Goy’s FINRA BrokerCheck report reflects one regulatory event disclosure. A summary is below.

On August 5, 2013, FINRA reported a final regulatory action involving Ni Advisors and Suihock Goy. BrokerCheck states the matter involved supervision and monitoring issues tied to registered investment advisory activity, including transactions executed through an unaffiliated registered investment adviser. The action resulted in a censure and a $13,750 fine, jointly and severally, per the executed Acceptance, Waiver & Consent (AWC).

BrokerCheck also indicates the settlement included a finding that Suihock Goy failed to supervise an individual who violated MSRB rules.

Investor Disputes / Customer Complaints

Suihock Goy’s FINRA BrokerCheck report lists 16 customer dispute disclosures. We summarize two pending examples below. BrokerCheck lists 14 additional customer dispute disclosures in this category.

1- On January 6, 2026, a customer alleged suitability, supervision, negligence, and breach of fiduciary duty tied to the purchase of various private placements during 2020-2022. Suihock Goy’s FINRA BrokerCheck report lists the product as direct investment—DPP & LP interests. The claim seeks $499,000 in alleged damages, and the matter is pending in FINRA arbitration (Docket/Case #25-02845).

2- On October 25, 2025, a customer alleged an unsuitable recommendation of a corporate bond. BrokerCheck notes the issuer later declared bankruptcy and the bond purchases were made in 2019 by four individuals in a combined case. The product is listed as debt—corporate, and the claim seeks $1,950,000 in alleged damages. The matter is pending in FINRA arbitration (Docket/Case #25-02280).

Rule Summary #1: FINRA Rule 3110 (Supervision)

Rule 3110 requires firms to maintain a supervisory system that is reasonably designed to achieve compliance. Claims about supervision often focus on whether a firm’s systems and controls were reasonable.

Rule Summary #2: FINRA Rule 2111 (Suitability)

Rule 2111 requires a reasonable basis to believe a recommendation is suitable based on the customer’s investment profile. Disputes about unsuitable recommendations often center on whether the product matched the investor’s goals and risk tolerance.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

1. Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.
2. Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.
3. Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.
4. Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information

Based on Suihock Goy’s FINRA BrokerCheck report, he:

Is currently registered with Ni Advisors.

Has passed 4 principal/supervisory exams, 4 general industry/product exams, and 3 state securities law exams.

Was previously registered with White Pacific Securities, Inc., and PMB Securities Corp.

Kurta Law Can Help

Kurta Law represents investors throughout the country. If you have concerns about Suihock Goy and any matters on his BrokerCheck report, our team can review your situation and explain potential options.

If you suffered investment losses and believe they were caused by broker misconduct, call Kurta Law at 877-600-0098 for a free consultation. You can also email us at info@kurtalawfirm.com.

Helpful Resources: Failure to Supervise and Private Placements.