Roy Alan Longoria (CRD #4477369) Has a Customer Dispute Disclosure on FINRA BrokerCheck
Roy Alan Longoria (CRD #4477369) is a broker with a customer dispute on FINRA BrokerCheck. We reviewed his BrokerCheck report on January 28, 2026. It reflects one customer dispute. If you invested with Roy Longoria and have concerns, keep reading.
BrokerCheck link: BrokerCheck
BrokerCheck report: BrokerCheck Report (PDF)
Investor Disputes / Customer Complaints
Roy Longoria’s FINRA BrokerCheck report reflects one customer dispute disclosure. A summary of the dispute is below:
On November 4, 2025, a customer alleged Roy Longoria did not explain that a bond could be sold at a discount before maturity. Roy Longoria’s FINRA BrokerCheck report lists the employing firm as Sunbelt Securities, Inc. BrokerCheck lists the product as corporate debt. The customer reported alleged damages of $0 and said there were no compensatory damages. The dispute is pending in FINRA arbitration under case number 25-02301.
Rule Summary #1: FINRA Rule 2232 (Customer Confirmations)
FINRA Rule 2232 (Customer Confirmations) sets disclosure requirements for customer trade confirmations. For corporate and agency debt trades, it can require mark-up or mark-down disclosures. Bond complaints often focus on what the investor was told at the time of the trade.
Rule Summary #2: FINRA Rule 2111 (Suitability)
FINRA Rule 2111 (Suitability) requires a reasonable basis for each recommendation. It also requires that the recommendation fit the customer’s investment profile. Disputes about bonds may question whether risks and liquidity were explained.
Why This Matters to Investors (Regulation Best Interest)
Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.
Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.
Reg BI has four key obligations:
- Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.
- Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.
- Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.
- Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.
Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.
Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.
Background Information (from BrokerCheck)
Based on his FINRA BrokerCheck report, Roy Longoria:
Is currently registered with Sunbelt Securities, Inc.
Has passed the Securities Industry Essentials (SIE) exam. Roy Longoria has also passed Series 7 and Series 31. He has passed Series 65 and Series 63. BrokerCheck also shows he reported the Certified Financial Planner (CFP) designation.
Was previously registered with firms that include Merrill Lynch, Pierce, Fenner & Smith Incorporated and Edward Jones.
Kurta Law Can Help
If you have worked with Roy Longoria and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.
Helpful resources: Securities Attorney | What is Securities Fraud?
For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.