Robert Wylie Goff (CRD #4388671) Has a Regulatory Event and Employment Separation Disclosure on FINRA BrokerCheck

Robert Wylie Goff (CRD #4388671) was previously registered as a broker, according to FINRA BrokerCheck. We reviewed his BrokerCheck report on February 4, 2026. It reflects one regulatory event and one employment separation. If you invested with Robert Goff and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Regulatory Action(s)

Robert Goff’s FINRA BrokerCheck report reflects one regulatory event. A summary is below:

On January 27, 2026, FINRA accepted an Acceptance, Waiver & Consent (AWC) from Robert Goff. The AWC states that he consented to findings that he exercised discretion without written authorization in customer accounts. FINRA found that he effected 46 trades in 12 customer accounts without speaking with the customers before execution on the trade dates. The AWC also states that he later answered a firm compliance questionnaire inaccurately about exercising discretion. FINRA imposed a $5,000 fine and a one-month suspension in all capacities from February 2, 2026 through March 1, 2026.

Supporting document: Acceptance, Waiver & Consent (AWC)

Employment Separation

Robert Goff’s FINRA BrokerCheck report also reflects one employment separation after allegations. A summary is below:

On June 20, 2024, Wells Fargo Clearing Services, LLC permitted Robert Goff to resign. The disclosure states this followed a review of concerns involving unauthorized trading in client accounts.

Rule Summary #1: FINRA Rule 3260 (Discretionary Accounts)

FINRA Rule 3260 (Discretionary Accounts) requires written customer authorization and firm acceptance before a broker exercises discretion. Cases about unauthorized discretion often focus on whether that permission existed and whether the firm approved it.

Rule Summary #2: FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade)

FINRA Rule 2010 (Standards of Commercial Honor and Principles of Trade) requires member firms and associated persons to observe high standards of commercial honor. Regulators often cite this rule when conduct is viewed as inconsistent with fair dealing.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on His FINRA BrokerCheck report, Robert Goff:

Is not currently registered.

Has passed the Securities Industry Essentials (SIE) exam. Robert Goff has passed Series 7 and Series 6. He has also passed Series 66 and Series 63.

Was previously registered with firms that include Wells Fargo Clearing Services, LLC and Fifth Third Securities, Inc.

Kurta Law Can Help

If you have worked with Robert Goff and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Unauthorized Trading | Securities Attorney

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.