Robert Settimio Cupello (CRD #1036533) Has Regulatory Disclosures on FINRA BrokerCheck

Robert Settimio Cupello (CRD #1036533) is a broker with regulatory disclosures on FINRA BrokerCheck. We reviewed his BrokerCheck report on March 5, 2026. It reflects two regulatory events. If you invested with Robert Cupello and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Regulatory Action(s)

Robert Cupello’s FINRA BrokerCheck Report reflects two regulatory disclosures. A summary of the disclosures is below:

On February 18, 2026, FINRA reported a final regulatory action involving recommendations that six senior customers exchange deferred variable annuities. FINRA found he lacked a reasonable basis to believe the exchanges were suitable. He accepted an AWC.

FINRA also imposed a $5,000 fine and a two-month suspension in all capacities from March 16, 2026 through May 15, 2026.

FINRA BrokerCheck also lists a final regulatory matter initiated on February 1, 1984 by New York. The matter involved an insurance issue and was resolved by consent, according to the report. New York assessed a $500 fine.

Rule Summary #1: FINRA Rule 2330 (Deferred Variable Annuities)

FINRA Rule 2330 sets standards for recommended purchases and exchanges of deferred variable annuities. It focuses on suitability and disclosures, including features like riders, fees, and surrender charges.

Rule Summary #2: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a reasonable basis for recommendations based on a customer’s profile. Suitability reviews often consider age, time horizon, liquidity needs, and risk tolerance.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on His FINRA BrokerCheck report, Robert Cupello:

Is currently registered with Supreme Alliance LLC.

Has passed the Securities Industry Essentials (SIE) exam. Robert Cupello has also passed Series 6 and Series 63.

Was previously registered with firms that include LPL Financial LLC and Investacorp, Inc.

Kurta Law Can Help

If you have worked with Robert Cupello and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. You can read more about potential claims and investor protections in the helpful resources below. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Variable Annuities | Unsuitable Investments

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.