Preal Lynette Haley (CRD #2796879) Has a Customer Dispute Disclosure on FINRA BrokerCheck

Preal Lynette Haley (CRD #2796879) is a broker with a customer dispute on FINRA BrokerCheck. We reviewed her BrokerCheck report on March 19, 2026. It reflects one customer dispute. If you invested with Preal Haley and have concerns, keep reading.

BrokerCheck links: BrokerCheck
BrokerCheck report: BrokerCheck PDF

Investor Disputes / Customer Complaints

Preal Haley’s FINRA BrokerCheck report reflects one customer dispute disclosure. A summary of the dispute is below:

On January 12, 2026, a client alleged Preal Haley did not fully disclose the surrender terms of a Variable Universal Life policy at the time of sale on April 19, 2023. The client sought $10,765 in damages. Preal Haley FINRA BrokerCheck lists the matter as denied.

Rule Summary #1: FINRA Rule 2211 (Communications with the Public About Variable Life Insurance and Variable Annuities)

FINRA Rule 2211 says communications about variable life insurance and variable annuities must clearly identify the product. The rule also warns against presenting these products as short-term or easy to exit when surrender charges or other limits may apply.

Rule Summary #2: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a reasonable basis for each recommendation. It focuses on whether the recommendation fit the customer’s profile, including liquidity needs, time horizon, and risk tolerance.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on her FINRA BrokerCheck report, Preal Haley:

Is currently registered with Ameriprise Financial Services, LLC.

Was previously registered with firms that include Ameriprise Financial Services, Inc. and IDS Life Insurance Company.

Kurta Law Can Help

If you have worked with Preal Haley and you have concerns about her activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful Resources: Variable Annuities | Securities Attorney

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.