Larry Lytle (CRD #4872962) Has a Customer Dispute Disclosure on FINRA BrokerCheck

Larry Lytle (CRD #4872962) is a broker with a customer dispute on FINRA BrokerCheck. We reviewed his BrokerCheck report on March 5, 2026. It reflects one customer dispute. If you invested with Larry Lytle and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Investor Disputes / Customer Complaints

Larry Lytle’s FINRA BrokerCheck Report reflects one customer dispute disclosure. A summary of the dispute is below:

On February 12, 2026, a customer alleged Larry Lytle recommended a retirement plan structure in 2024 that was ill suited for the customer. FINRA BrokerCheck lists the product type as Other: Retirement plan. The customer sought $20,000 in alleged damages. BrokerCheck reflects the dispute is pending. Lytle’s statement says he denies wrongdoing related to the allegations.

Rule Summary #1: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires brokers and firms to have a reasonable basis for a recommendation. It also requires that a recommendation fit the customer’s investment profile. A dispute about an ill-suited retirement plan structure can raise questions about whether the recommendation matched the customer’s needs.

Rule Summary #2: FINRA Rule 2090 (Know Your Customer)

FINRA Rule 2090 requires firms to use reasonable diligence to know the essential facts about each customer. Those facts help the firm service the account and understand the customer’s authority and instructions. When a customer complains about a recommendation, the dispute may focus on what was known about goals, time horizon, and risk tolerance.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

1. Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

2. Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

3. Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

4. Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on His FINRA BrokerCheck report, Larry Lytle:

Is currently registered with Great Point Capital LLC and Wiser Advisor Group.

Has passed the Securities Industry Essentials (SIE) exam. Larry Lytle has passed Series 7. He has also passed Series 65 and Series 63.

Was previously registered with firms that include RBC Capital Markets, LLC and Merrill Lynch, Pierce, Fenner & Smith Incorporated. His prior registrations also include Morgan Stanley Smith Barney and Citigroup Global Markets Inc.

Kurta Law Can Help

If you have worked with Larry Lytle and you have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Unsuitable Investments | Securities Attorney

For nearly 20 years, Kurta Law has advocated for investors and worked to hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.