Kevin Thomas Dooley (CRD #2513153) Has Customer Dispute Disclosures on FINRA BrokerCheck

Kevin Thomas Dooley (CRD #2513153) is currently registered with Equitable Advisors, LLC and has customer dispute disclosures on FINRA BrokerCheck. We reviewed his BrokerCheck report on March 12, 2026. It reflects five customer disputes. If you invested with Kevin Thomas Dooley and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Investor Disputes / Customer Complaints

Kevin Dooley’s FINRA BrokerCheck report reflects five customer dispute disclosures. A summary of two customer disputes is below. Three additional customer dispute disclosures remain on his BrokerCheck report.

On January 20, 2026, a customer filed a pending FINRA arbitration and alleged unsuitable alternative investments. Kevin Dooley’s FINRA BrokerCheck report lists the product as alternative investments. BrokerCheck says damages were unspecified and the matter remains pending.

On November 13, 2024, a customer filed a FINRA arbitration and alleged an unsuitable REIT purchase. Kevin Dooley’s FINRA BrokerCheck report lists the product as a real estate security. The claim later settled on January 2, 2026, for $75,000. BrokerCheck lists a personal contribution of $18,750.

Rule Summary #1: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a broker to have a reasonable basis to believe a recommendation is suitable for the customer. It focuses on the investor’s profile, including risk tolerance, liquidity needs, and investment goals. Claims about unsuitable REITs or alternative investments often raise questions under this rule.

Rule Summary #2: FINRA Rule 2090 (Know Your Customer)

FINRA Rule 2090 requires firms and brokers to use reasonable diligence to know the essential facts about each customer. That information helps support recommendations that fit the customer’s objectives and circumstances. When a dispute involves unsuitable products, this rule can matter too.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on his FINRA BrokerCheck report, Kevin Dooley:

Is currently registered with Equitable Advisors, LLC.

Has passed the Securities Industry Essentials (SIE) exam. Kevin Dooley has also passed Series 7, Series 52TO, Series 24, Series 53, Series 65, and Series 63.

Was previously registered with The Equitable Life Assurance Society of the United States.

Kurta Law Can Help

If you have worked with Kevin Dooley and have concerns about his activity, Kurta Law may be able to help you evaluate your legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Unsuitable Investments | Securities Attorney

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts and explain possible next steps.