Heather Serna Allegedly Executed Unauthorized Trades

Heather Serna (CRD #: 5955150), a broker registered with Wells Fargo Clearing Services, is the subject of an investor dispute. This is according to her BrokerCheck record, accessed on March 14, 2024. Keep reading if you have questions regarding his alleged conduct.

Investor Dispute

On February 8, 2024, an investor alleged that Heather Serna sold securities without her authorization. The dispute was denied, but investors should know that firms can deny disputes without any external review. 

High Standards of Commercial Honor 

FINRA Rule 2010 holds brokers to high standards of commercial honor and just and equitable principles of trade. Selling securities without authorization may violate this rule. 

FINRA Rule 3260

FINRA Rule 3260 limits discretionary trading by brokers to pre-approved discretionary accounts. These accounts must be approved for discretionary trading by both the client and the firm. Discretionary trading that takes place in an account that has not been approved is unauthorized.

Background Information 

Heather Serna has passed the following exams: 

• Series 66 Uniform Combined State Law Examination
• SIE – Securities Industry Essentials Examination 
• Series 7 General Securities Representative Examination 

She is a registered broker in five states and is a registered investment adviser in Florida and Texas. 

During her 11 years of experience, she has registered with four firms: 

• Wells Fargo Clearing Services (CRD #: 19616) 
• Morgan Stanley (CRD #: 149777) 
• CitiGroup Global Markets (CRD #: 7059) 
• HSBC Securities (USA) (CRD #: 19585) 

Kurta Law Can Help 

If you have worked with Heather Serna and you have concerns about your investments, do not hesitate to contact us at 877-600-0098 or info@kurtalawfirm.com for a free consultation. 

For nearly 20 years, Kurta Law has advocated for investors to recover their investment losses from brokers and brokerage firms. Kurta Law is a nationally recognized law firm that exclusively represents investors against brokers and brokerage firms on a contingency basis. This means that the firm only earns a fee if our securities attorneys recover money on your behalf. Do not let securities fraud go unchecked. Start your recovery process today.