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Investor Alleges Elsa Cranford Misrepresented Variable Annuity

Elsa Cranford (CRD #: 4805749), a broker registered with Edward Jones, allegedly misrepresented a variable annuity, according to her BrokerCheck record, accessed on October 30, 2022. If you have questions about her conduct as a broker, keep reading.

Investor Dispute

On September 30, 2022, an investor alleged that Elsa Cranford misrepresented a variable annuity purchased in October 2020. This dispute was denied by the firm. Variable annuities are often too complicated and risky for investors’ needs. 

However, investors should be aware that firms don’t need to allow an external review before denying a dispute. Investors may be able to recoup their losses by pursuing FINRA arbitration after a denial.

FINRA Rule 2020

Misrepresenting facts related to investments violates FINRA Rule 2020, which bans the use of deceptive, manipulative, and otherwise unethical means of influencing investors’ decisions.

Background Information

Elsa Cranford has passed the following exams:

  • Series 66 – Uniform Combined State Law Examination
  • Series 63 – Uniform Securities Agent State Law Examination
  • SIE – Securities Industry Essentials Examination
  • Series 7 – General Securities Representative Examination
  • Series 24 – General Securities Principal Examination

Elsa Cranford is a registered broker in 12 states and a registered investment adviser in Texas.

She has also worked for Citigroup Global Markets (CRD#:7059) and Citicorp Investment Services (CRD#:23988).

Kurta Law Can Help

If you worked with Elsa Cranford and you have concerns about your investments, please contact us today at 877-600-0098 or for a free consultation.

For over 20 years, Kurta Law has advocated on behalf of investors who want to recover their investment losses from brokers and brokerage firms. Kurta Law is a nationally recognized law firm and exclusively represents investors against brokers and brokerage firms on a contingency basis. This means that the firm only earns a fee if our securities attorneys recover money on your behalf.