Alan Lewis Holland (CRD #1056820) Has a Customer Dispute Disclosure on FINRA BrokerCheck

Alan Lewis Holland (CRD #1056820) is a broker with a customer dispute on FINRA BrokerCheck. We reviewed his BrokerCheck report on May 5, 2026. It reflects one customer dispute. If you invested with Alan Holland and have concerns, keep reading.

BrokerCheck link: BrokerCheck

BrokerCheck report: BrokerCheck Report (PDF)

Investor Disputes / Customer Complaints

Alan Holland’s FINRA BrokerCheck Report reflects one customer dispute disclosure. A summary of the dispute is below:

On March 19, 2026, a customer alleged Alan Holland gave inaccurate tax information about a variable annuity distribution. Alan Holland’s FINRA BrokerCheck report lists the product as a variable annuity. The customer did not state a damage amount. The firm could not determine in good faith that damages were below $5,000. Principal Securities, Inc. denied the complaint on April 13, 2026. Alan Holland’s FINRA BrokerCheck statement says the firm investigated the allegations and found them without merit.

Rule Summary #1: FINRA Rule 2330 (Deferred Variable Annuities)

FINRA Rule 2330 applies to recommended purchases and exchanges of deferred variable annuities. It requires reasonable efforts to inform customers about key features, including surrender charges, tax issues, fees, and market risk.

Rule Summary #2: FINRA Rule 2111 (Suitability)

FINRA Rule 2111 requires a reasonable basis to believe a recommendation is suitable for the customer. The broker must consider the customer’s profile, including tax status, goals, time horizon, and risk tolerance.

Why This Matters to Investors (Regulation Best Interest)

Regulation Best Interest (Reg BI) is a U.S. securities regulation. It strengthens the standard of conduct that broker-dealers owe to retail investors. It applies when they recommend securities transactions or investment strategies. The U.S. Securities and Exchange Commission adopted Reg BI. It became effective on June 30, 2020. Reg BI aims to protect investors while preserving access to brokerage products and services.

Reg BI requires broker-dealers and financial advisors to act in a retail customer’s best interest at the time of a recommendation. They must not place their own financial or other interests ahead of the customer’s. This standard is higher than the older “suitability” rule. Suitability meant a recommendation only had to be appropriate. It did not have to be the best option or free of conflicts.

Reg BI has four key obligations:

Disclosure Obligation – Broker-dealers must disclose material facts about the relationship and the recommendation. This includes fees, the scope of services, and conflicts of interest.

Care Obligation – Broker-dealers must use reasonable diligence, care, and skill. They must consider costs, risks, and alternatives when making a recommendation.

Conflict of Interest Obligation – Firms must identify conflicts of interest. They must disclose them and mitigate or eliminate them. This includes conflicts that create incentives to favor one product over another.

Compliance Obligation – Firms must maintain policies and procedures. Those policies should be designed to ensure compliance with Reg BI as a whole.

Reg BI applies to each recommendation. It is not a continuous duty like the fiduciary standard for registered investment advisers. Even so, it narrows the gap. It puts more focus on costs, conflicts, and investor-focused decision-making.

Overall, Regulation Best Interest promotes transparency. It also aims to improve the quality of investment recommendations. It is designed to reinforce trust between retail investors and broker-dealers in the U.S. securities markets.

Background Information (from BrokerCheck)

Based on his FINRA BrokerCheck report, Alan Holland:

Is currently registered with Principal Securities, Inc.

Has passed the Securities Industry Essentials (SIE) exam. Alan Holland has passed Series 7. He has also passed Series 24, Series 51, Series 65, and Series 63.

Was previously registered with firms that include Park Avenue Securities LLC, MML Investors Services, Inc., and G. R. Phelps & Co., Inc.

Kurta Law Can Help

If you have worked with Alan Holland, Kurta Law may be able to review your concerns. The firm can help you evaluate possible legal options. To speak with Kurta Law, call 877-600-0098 or email info@kurtalawfirm.com.

Helpful resources: Variable Annuities | Unsuitable Investments

For nearly 20 years, Kurta Law has advocated for investors and helped hold financial professionals accountable. Our firm represents clients nationwide in securities arbitration and related disputes. If you believe a broker or firm mishandled your account, an attorney can review the facts. Counsel can explain possible next steps.